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An Interview with Jane Appleby (Part 3)
Filed under: Marketing Tags: Jane+Appleby Emails Website Calendar+of+Events
Jane Appleby has been an artist on MyArtClub.Com since the spring of 2000. Jane's site has consistently
attracted high numbers of visitors each month. So we sat down with Jane for an in-depth discussion on her
approach to her website, and her thoughts generally about promoting her art successfully.
On websites and promotion by artists
MyArtClub: Do you have to spend a lot of time working on your website to have these levels of
Jane: No - Only to put new images on it and a few shows or classes that come up. Again,
a little goes a long way!
MyArtClub: What are the main benefits to you of having your site?
Jane: An Internet gallery is the main benefit. I believe it adds a certain degree of
professionalism and enables some feedback.
A belief in taking what I do seriously while maintaining the Internet gallery is also a part
of this: it makes me feel more business savvy. Whether that helps I don't know.
However "if you believe in yourself then so will others" - that's the motto I go by. It
helps with sales too.
As a side note the site has been more useful as a gallery than a chat room and that's what
I prefer it to be. Even though no sales have been ordered through the site by email I must
say it helps people make decisions on their art purchases; whether they are mine or not.
Further it helps not to only judge your worth by the amount of sales you do.
And if I am contributing to influencing people's perspective on visual arts than that in
itself is satisfying.
MyArtClub: You show 30 artworks on MyArtClub.Com. You have included some links to other
sites. You are often in the MyArtClub.Com "Calendar of Events". Are there some things you do
that you find create interest in your art more than others?
Jane: I would say having more than 10 art works adds to the site as it gives a fuller range
of what I do.
The links help show the validity of belonging to an organization such as the Federation of
Canadian Artists or a certain Gallery and that helps people know you are for real and not
just a Cyber Being of some sort. Whether the links from the other sites help bring
viewers I am not sure but again even if its one that's better than none.
The "Calendar of Events" is there for those that come across it so it should be up to date
however I think it's the mostly the art that keeps people coming back. So I guess it helps
to have new work and photos that represent the work properly.
I take the digital photo straight on, and then I crop and edit colours so that the painting
looks as good as possible. If the painting is good but the picture is poor I get a better
For example: "Angels Among Us" was taken on slide film and then transferred to a disc
by London Drugs. Even though they did a good job, the image worked much better
taking it digitally in the first place. So I did not include the image till I got a better digital
image from my camera. "Get the picture?"
In Part 4 of the article, Jane provides a summary of her tips for artists.
About Jane Appleby
Jane Appleby has been an artist on MyArtClub.Com since spring 2000. She is program
coordinator and past president of the Burnaby Artist Guild, as well as active member of the
Federation of Canadian Artists, Artfully Yours and the Burnaby Arts Council.
Our thanks to Jane Appleby for her valuable contribution with this article.
This article was first published in the My Art News Letter #9
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Posted by Art Marketer at 07:49
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