So how do you use your domain name to build your brand? First of all, add it to all your content, everywhere. Where can you add it? Print it on your stationary. Print it on your brochures. Print it on your business cards.

I don't know how many times I have been to an art show and looked at the business card of the artist which are on offer only to see that they have not included their website address.

Does it work? You bet. One of our artists was painting in a public location and had plenty of visitors passing by his easel. Folks would stop to chat and he would hand out his card and invite them to visit his site. When he would go home at night and look at his site statistics, his web page hits were through the roof.

Where else should you add your domain name? Add it to your emails. Add it to your press releases. And when you send out your emails to let people know about your activities or your latest work or where you'll be exhibiting, don't just have your domain name at the bottom of your email under you name. Add it as part of your message. Make it an invitation to see more of your work on your site. Make it a clickable link in your email so people can easily come to see your work. When your customers or prospects go to your page, invite them to bookmark your site so they can return to it again without having to remember your domain name.

So you've issued the invitation to have people come to your site. When they get there, what do they see? Naturally it is all about the content. In the next blog, we'll discuss ways to make your site inviting so they stick around.